Prince Harry and Meghan Markle have been criticised over their strategy to appear solo after a commentator claimed their efforts haven't "really worked out" as they still get negative publicity no matter what they do.

The Duke and Duchess of Sussex made a shift in how they appear in public last year after a friend close to them told People how their "twin-track approach" will see them promote their own interests individually.

However, following their efforts to divert criticism away from their brand, the couple are now back at appearing publicly together again, with Meghan set to join Harry in Canada for the Invictus Games later this week, and a source close to them telling the Express.co.uk: "There will be a renewed focus on the Sussexes as a couple, as a brand and showcasing them as a couple and family."

But TalkTV host Kevin O'Sullivan was critical of the couple's PR strategy and said that even making solo appearances allegedly failed to boost their image as they still received bad press.

He said: "Harry and Meghan are obsessed with their image; they are obsessed with publicity. For a long time now they have been pursuing this strategy that it's best if they don't appear together. I mean they did appear together when they went down to the LA fires recently, but how did that work out for them?

"Not very well, really; people were disgusted by their photo-op appearance, calling them disaster tourists and tragedy vultures. But that [their solo appearances] has not really worked out either; they are still getting an avalanche of negative publicity every day."

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