There is nothing like biting into a moist, juicy roast chicken on a Sunday accompanied with crisp roast potatoes and tender vegetables.

All too often, Britons will find themselves carving up a dry roast chicken which can often put a dampener on Sunday dinner.

Ahead of National Roast Dinner Day on November 4, Asda’s Senior Innovation Chef, Rich Harding has shared his recipe for cooking a moist roast chicken.

While some chefs recommend brining, adding olive oil or melted butter to chicken before roasting it, the innovative chef has shared a unique method for ensuring your roast chicken remains moist and juicy.

Rich's recipe for a delicious roast chicken involves stuffing the bird with lemon and onion and seasoning well.

However, your preparation starts when you remove your whole chicken from the fridge.

The chef explained: “Before you start cooking, leave the chicken out for 15 minutes so it’s not fridge cold.

“Then, stuff the cavity with half a lemon and half an onion. Next, slice the other half of the onion and place under the chicken as a trivet and squeeze the juice from the other half of the lemon over the chicken. Season generously and cook."

Once the chicken is cooked and ready to rest, the chef recommends turning the roast chicken upside down to keep it juicy.

Rich continued: “Once the chicken is removed from the oven, I recommend using some tongs and turning the chicken upside down so all the lovely juices run back into the breast meat, giving your main the ultimate juicy flavour.

"Don’t forget to pop those juices into your sauce or gravy (or just dip bread in them)."

It comes as Asda shared that despite the Sunday dinner being an iconic British tradition, almost one in four (23 percent) lack the confidence to pull off this classic feast.

Among Gen Z, a whopping 43 percent claim they lack the confidence to whip off a roast dinner.