Meghan Markle has been criticised by royal experts over her latest move regarding her lifestyle brand, As Ever. The Duchess of Sussex raised eyebrows this week after she announced that she might never restock her current collection of the brand, which includes her highly anticipated raspberry spread, honey, flower sprinkles and various teas and cookie mixes.

She told US business outlet Fast Company that instead of restocking, she wants to "take a step back, gather data and figure out what As Ever could be" and that she plans on announcing new products in early 2026. But her comments were scrutinised by the Daily Mail's Richard Eden and Richard Kay, with the latter saying in the Palace Confidential podcast: "I think she is in a jam over it, let's face it. I think she is throwing ideas, seeing what sticks, what gets the momentum high."

Mr Eden added: "Meghan is very keen to publicity, very keen to announce things. But then it doesn't really happen. Initially, when she launched the website and the Instagram for American Riviera Orchard, well it took a whole year before anything happened. It just seems she's sort of keen for the attention, keen for the publicity, but doesn't really have a plan for how to make it work."

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