Your Spotify app just got a blockbuster free upgrade - here's what's n![]() If you happen to subscribe to Spotify there's good news. This popular music app is getting a boost thanks to Channel 4 adding content to the platform. It means that you'll now be able to watch a swathe of video content from the telly provider right within the Spotify app itself. The update - which is called Channel 4.0 - will serve up content aimed at 13–24-year-olds. Shows coming to Spotify include Minor Issues (Wall of Entertainment), Hear Me Out (After Party Studios) and Secret Sauce (Acme Films & Wall of Entertainment). Fancy tuning in? You will find this blockbuster boost via the smartphone and desktop app with Channel 4 confirming content will become available to audiences from later this week. Channel 4 is no stranger to releasing video updates ready available in apps such as Snapchat and TikTok. Speaking about the changes, Alex Mahon, Channel 4 CEO, said: “Gen Z are watching video across lots of digital platforms as well as on Channel 4 heartland ones and Spotify is very much one of the new, so that’s where we’re going. This new first of its kind approach puts Channel 4 content in another place where people already are. It is another first from Channel 4 and is on course with our Fast Forward strategy to grow new audiences and fresh revenue. We’ve always led the pack on digital – and we’re doing it again.” And Roman Wasenmüller, VP of Spotify’s Podcast Business, adde: “We see Spotify as a powerful tool for broadcasters like Channel 4 to connect with new and loyal audiences. Video consumption is growing rapidly on Spotify, and our platform provides the perfect space for Channel 4 to extend its reach, build even stronger relationships with their audience, and drive incremental revenues." Source link Posted: 2025-05-21 12:36:39 |
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