If you have a Samsung Galaxy phone in your pocket, then how you get your daily dose of news is about to change.

Samsung has launched its Samsung News app in the UK, providing a way to catch up on articles from major publishers including Sky News, Sky Sports, Daily Mail, The Standard, The Independent, Mirror, Business Insider, Reuters, Metro, Indy 100, and OK!, according to the firm.

Much like Apple News, Samsung News learns your behaviour and suggests personalised content for you depending on what you’ve previously read, but unlike Apple News, full access to Samsung News is free.

“Built for customisation and convenience, Samsung News allows users to tailor their feeds with preferred topics,” Samsung said. “A team of Editors will curate news based on reading habits, with options to select categories like politics, business, sports, and entertainment, plus up to three regions from a choice of 12.”

The app will serve users Morning and Evening Briefings, Top Stories and Subject Spotlights “offering in-depth insights on specific news stories with diverse perspectives.”

Samsung said the app is curated by human editors adhering to strict editorial guidelines and to ensure Samsung News “remains neutral”.

“There’s never been a greater need for accurate, verified, and balanced news that doesn’t live behind a paywall,” said Andrew Bailey, Editor-in-Chief, Samsung News. “Our goal with Samsung News is to offer Galaxy users a broad selection of free content from premium partners, including breaking news, deep-dives, and briefings hand-picked by our experienced news editors.”

Samsung News will roll out in the UK on existing Samsung phones as an update to the Samsung Free app. If you have previously disabled or deleted that app, you can head to the Samsung Galaxy Store app and download Samsung News.

Interestingly, Samsung News is not available from the Google Play Store, making it difficult for any other brand of Android phone to download it.

Samsung’s move to provide its phones with a dedicated news app is interesting as it shows the firm trying to wrest its customers’ eyeballs onto a Samsung branded news service and away from, perhaps, Google Discover, the algorithmic feed that is just a right swipe away from the home screen by default on most Galaxy phones.

As with Apple News, not all national and local titles are included on Samsung News, so while it’s good to see a wide range of sources included for free, this is not a way to access every title out there from one app.