Asda has announced today (January 2) that it will be cutting the price of thousands of products customers buy week in, week out, as part of its Big Jan Price Drop initiative.

The supermarket will offer more than 2,500 household staples reduced by an average of 26 percent. These products will be available in-store and online.

Some of the food products include Cathedral City Mature Cheddar, Asda Chicken Breasts, Dolmio Bolognese 450g, and Persil Wonder Wash.

David Hills, chief customer officer at Asda said: “We know that as we come out of the festive period, budgets can be a concern for many families.

"Our Big Jan Price Drop aims to ease that burden and make money stretch further for our customers, by reducing the prices of the products they’re buying week in, week out, continuing to offer uncompromising value to all.”

The supermarket chain will also continue its offer of its ‘winter warmer’ £1 meal deal throughout January and February.

Asda's 'winter warmer' meal deal supports the over-60s, who continue to face increased financial pressures during the colder months.

The supermarket is providing people aged 60 and over the chance to enjoy soup, a roll, and unlimited tea and coffee for just £1 in any of the retailer’s 205 cafes. Over 400,000 meals have been enjoyed so far.

Let's take a look at the products offered as part of Asda's Big Jan Price Drop initiative...

Asda's Big Jan Price Drop initiative:

Cathedral City Cheese 350g was £3.75 now £2.50

McCain Chips 900g was £3.20 now £1.60

Birds Eye Omega Fish Fingers 10pk was £3.00 now £1.25

Nescafe Classic Original 200g was £4.85 now £3.50

Nescafe Classic Decaf 200g was £4.85 now £3.50

Old El Paso Fajita Kit was £3.80 now £2.50

Old El Paso Enchilada Kit was £3.80 now £2.50

Dolmio Bolognese 450g Original was £2.50 now £1.50

Dolmio Bolognese 450g Smooth Tomato was £2.50 now £1.50

Asda Whole Chicken 1.45kg was £4.95 now £3.80

Asda Turkey Mince 500g was £3.00 now £2.50

Asda Salmon Fillets 240g was £4.50 now £3.00

Richmond Sausages 12pk was £3.60 now £1.75

Asda Chicken Mini Fillets 6.54 pkg was £4.75 now £4.00

Pampers Baby Dry Nappies was £10.00 now £4.00

Persil Wonder Wash (Liquid) was £7.00 now £3.00

Fairy Dishwasher Tablets 42pk was £12.00 now £6.00

Huggies Wipes 12 Multipack was £11.50 now £5.75