Recent studies have revealed that Gen Z individuals are twice as likely to experience guilt over consuming meat compared to those aged 65 and above, with the figures standing at 31% versus 15%.

The research found this age group to be particularly mindful about the origins of their food.

The study showed that 27% frequently wonder where their food comes from, and 32% express interest in learning more about farming practices. This is more than double the percentage among those over 65.

Among regular meat-eaters, it was discovered that they typically indulge in pork, beef, chicken or lamb four times a week, with 16% consuming these meats daily.

Interestingly, two-thirds believe they eat meat simply because they were raised on it. However, an equal number confessed they would start feeling guilty if they contemplated how their food arrived on their plate.

A spokesperson for Viva!, the organisation behind the research, commented: "It seems like eating meat is ingrained in family traditions and upbringing."

"Our research shows if people were to think more about where their food came from, they would have second thoughts."

A significant 56% of young adults expressed concern about the manner in which animals are killed in the meat industry.

Additionally, two-fifths of those aged between 18-24 admitted they would be deterred from meat products if they learned more about factory farming methods.

They further added: "It's really interesting to see how attitudes to meat consumption vary depending on generation.

"Our survey shows how the younger generations are keener to know about where the food they are eating is coming from and this could even put them off including it as part of their diet."

"This could be the start of a new wave of eating, better for the environment and our animals."