Black Friday is alive and kicking, and if you were hoping to upgrade your living room TV set up then discounts from Roku could be the deals you’re looking for. The streaming firm has slashed prices on many of its popular products including streaming sticks and TVs with the Roku TV software built in.

Meanwhile, the Roku Express 4K is down £10 to £29.99. This is cheaper than the Fire TV Stick 4K in the Black Friday sale, which is discounted to £34.99.

Finally, the high-end Roku Streaming Stick 4K is £39.99, again undercutting Amazon’s Fire TV Stick 4K Max, which is on sale at £44.99.

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This smartest of sticks works with the Amazon Alexa, Google Assistant or Siri voice assistants, can stream 4K HDR content to compatible TVs and allows screen casting front our other devices.

If you’d prefer to grab a TV in the Black Friday sales with all the Roku goodness built in, there are several on offer.