Some brands features include Barbie, Peppa Pig, Early Learning Centre, Paw Patrol, Hot Wheels, and Fugglers.

Pauline Chisholm, Tesco's head of home and clothing strategy and partnerships, said: “We think that the sale will be great news for parents - through our new toy partnership with The Entertainer we want to make it easier for them to spread the cost of buying Christmas presents.

"The Entertainer has curated a great range of the most popular and latest toys for children of all ages for the sale, with big name brands such as Hot Wheels, Barbie, Peppa Pig and Paw Patrol.

“At least 90 per cent of all toys in the sale will be on sale for up to half price with many discounted even further.”